Privacy policy

Effective Date

July 9, 2026

At Lucid, we help organisations navigate complexity and communicate with clarity. We believe that transparency, trust, and responsibility are foundational to any lasting partnership. This Privacy Policyoutlines how we look after your data when you visit our website, start a conversation with us, or collaborate on a project. We have written this document in plain, human language because we value clarity over unnecessary legalese.

The Information We Collect
We only collect information that is genuinely necessary to communicate with you and deliver our work.
This includes: Contact Information: Your name, email address, company name, and phone number when you fill
out a form or email us directly to start a conversation.
Project Context: Any initial details or operational challenges you choose to share with us when seeking our help to shape a communication or learning brief.
Website Interaction Data: Basic, anonymized analytical data (such as pages visited and time spent) to help us ensure our digital space remains easy to navigate and clear.

  1. How We Use Your Information
    We use your data to cultivate professional relationships, not to feed generic marketing funnels.
    Specifically, we use it to: Respond to your inquiries, schedule introductory calls, and help define project scopes.
    Collaborate on, refine, and deliver your training tools, explainer videos, internal comms, or strategic narratives.
    Maintain and nurture our ongoing business partnership with you over time.
    Please note: We do not engage in aggressive sales practices, we never sell your personal data to third
    parties, and we do not issue spam or hype-filled promotional campaigns.

  2. How We Share Your Information
    Because we operate as a collective, we only share data with trusted specialist partners and creative
    collaborators who are directly involved in delivery. We ensure that everyone we bring into a project
    adheres to our strict standards of care, discretion, and confidentiality. We also use secure, standard
    cloud infrastructure and project management software to store files and coordinate project milestones
    safely.
    4. Data Security & Retention
    Security: We employ appropriate, up-to-date technical and operational workflows to safeguard your
    personal data against unauthorized access, loss, or alteration.
    Retention: We hold your details only for as long as is necessary to fulfill our work together, comply with
    standard business accounting regulations, or support our ongoing relationship as an active partner.
    5. Your Rights
    You retain full ownership and control of your information. You have the right to request that we: Provide an accessible copy of any personal data we hold about you. Correct or update any inaccuracies or outdated details. Permanently erase your data from our active systems and communication lists.
    6. Updates & Getting in Touch

    If we adjust our workflows or updates are required by law, we will refresh this page. We prefer honest,
    transparent adjustments over quiet text changes. If you have any questions about this policy or want to
    discuss how your data is managed, please reach out to us directly.
    Contact the Collective:
    Email: info@lucidcreativeworks.co.uk